Job Summary

• The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
• The role covers product marketing and communication strategy across national, regional, local, digital, social, public relations and direct channels to our target segments.
• We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.

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Skills & Requirements

Key Requirements

• 12 month secondment role
• Depth of ATL channel creative strategy
• Through-the-line marketing strategy execution
• Paid media strategy and execution experience
• Digital marketing and performance marketing strategy
• Highly developed project management skills
• Analytical and communication skills
• Financial services background

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