Vp, Marketing

Upwork Global Inc

Remote
Base: $224,000 - $427,000 usd; bonus/equity: eligi...
Remote
Performance-led growth systems
Acquisition efficiency and funnel optimization
Paid acquisition and seo
Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled, enabling workforce transformation for the age of AI and beyond

Job Summary

  • Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled, enabling workforce transformation for the age of AI and beyond.
  • The Vice President of Marketing will own and scale the Marketplace growth system for SMB and mid-market customers, driving acquisition, activation, engagement, and monetization with accountability to measurable business outcomes.
  • Upwork offers a remote-first culture with comprehensive benefits including medical coverage, unlimited PTO, 401(k) matching, paid parental leave, and an Employee Stock Purchase Plan, supporting personal and professional growth.

Matching Summary

Upwork connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled, enabling workforce transformation for the age of AI and beyond.

Salary

Base: $224,000 - $427,000 USD; Bonus/Equity: Eligible for annual bonus plan and long term equity incentive program; Benefits: Comprehensive medical coverage, unlimited PTO, 401(k) matching, paid parental leave, Employee Stock Purchase Plan

Skills & Requirements

Must-have

  • performance-led growth systems
  • acquisition efficiency and funnel optimization
  • paid acquisition and SEO
  • lifecycle marketing and experimentation
  • integrated marketing disciplines
  • serving SMB and mid-market customers
  • data-driven marketing analytics

Nice-to-have

  • AI-forward marketing environment
  • cross-functional leadership and alignment
  • enterprise-level strategic vision
  • partnering with analytics and finance
  • scaling experimentation and efficiency
  • building trust through brand and content

Key Requirements

  • experience building performance-led growth systems
  • enterprise-level marketing leadership
  • proven track record in marketing strategy and impact
  • expertise in paid acquisition and SEO
  • experience with SMB and mid-market buyers
  • fluency in marketing analytics and experimentation
  • ability to operate in AI-forward environments

Work Rights

Not specified

Tailored Resume

Cover Letter