Kraft Heinz is seeking a Senior Manager of Shopper Insights to lead strategic insights that enhance brand and category strategies. This remote position requires a strong background in shopper insights and analytics, focusing on translating consumer behavior into actionable strategies for growth
Job Summary
The Senior Manager of Shopper Insights plays a critical role in shaping brand, category, and commercial strategy by uncovering deep understanding of how shoppers engage with Kraft Heinz categories across retail and omnichannel environments.
Lead development of strategic, actionable insights that illuminate how shoppers engage with Kraft Heinz brands and categories across grocery, mass, club, value, and eCommerce channels.
Collaborate with Brand Marketing, Commercial Strategy, Category Leadership, eCommerce, and Innovation teams to embed shopper-centric thinking into planning and execution.
Matching Summary
Match Score: 85
Kraft Heinz is seeking a Senior Manager of Shopper Insights to lead strategic insights that enhance brand and category strategies. This remote position requires a strong background in shopper insights and analytics, focusing on translating consumer behavior into actionable strategies for growth.
Salary
Base: $120,800.00 - $151,000.00; Bonus/Equity: eligible for a performance-based bonus; Benefits: Not specified
Skills & Requirements
Must-have
Shopper behavior and retail trends
Translate insights into strategy
Custom research initiatives
Integrate multiple data sources
Cross-functional business impact
Nice-to-have
Thought leadership and capability building
Elevate organizational understanding
Coach cross-functional partners
Key Requirements
5+ years of experience
Strong expertise in qualitative and quantitative research
Proven ability to translate data into actions
Experience partnering with major U.S. retailers
Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field