Director Of Lifecycle Marketing (patient)

Headway

New York, New York, United States
Base: $212,000 - $265,000; equity: eligible for an...
On-site
Patient lifecycle strategy
Iterable and/or braze experience
Knock notification layer
Headway's mission is to build a new mental health care system everyone can access by making it easy for therapists to accept insurance and scale their practice

Job Summary

  • Headway's mission is to build a new mental health care system everyone can access by making it easy for therapists to accept insurance and scale their practice.
  • You will own the end-to-end patient lifecycle, selecting, implementing, and operating the lifecycle stack, and designing a rigorous A/B testing program.
  • We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.

Matching Summary

Headway's mission is to build a new mental health care system everyone can access by making it easy for therapists to accept insurance and scale their practice.

Salary

Base: $212,000 - $265,000; Equity: eligible for an equity grant; Benefits: comprehensive and competitive total rewards package

Skills & Requirements

Must-have

  • patient lifecycle strategy
  • Iterable and/or Braze experience
  • Knock notification layer
  • rigorous A/B testing program
  • partner with Engineering and Data
  • AI tools for marketing

Nice-to-have

  • consumer health context
  • user's emotional journey
  • HIPAA compliance considerations

Key Requirements

  • 5+ years in lifecycle/CRM marketing
  • Hands-on experience in Iterable and/or Braze
  • Fluent in Knock or eager to go deep
  • Shipped lifecycle programs with Engineering
  • Actively using AI tools today
  • Worked in consumer health, subscription, or similar context

Work Rights

Not specified

Tailored Resume

Cover Letter