Not specified (assumed hybrid based on industry norms)
Execute email and sms campaigns
Maintain accurate campaign calendars
Support a/b and multivariate testing
YETI is seeking a CRM Email and Marketing Specialist to execute and report on email and SMS marketing campaigns targeted at the US market. The ideal candidate should have a strong analytical background, experience in digital marketing, and a proactive attitude to manage multiple projects in a fast-paced environment
Job Summary
This role will influence the design, planning, and reporting solutions for data-driven decision making.
The CRM Email and Marketing Specialist will be responsible for tactical strategy, execution and reporting of outbound email and SMS campaigns for the US market.
We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.
Matching Summary
Match Score: 85
YETI is seeking a CRM Email and Marketing Specialist to execute and report on email and SMS marketing campaigns targeted at the US market. The ideal candidate should have a strong analytical background, experience in digital marketing, and a proactive attitude to manage multiple projects in a fast-paced environment.
Skills & Requirements
Must-have
Execute email and SMS campaigns
Maintain accurate campaign calendars
Support A/B and multivariate testing
Pull and organize performance data
Partner with MarTech and eCommerce teams
Document learnings and assist channel optimization
Nice-to-have
Highly analytical and data-driven
Innovative and creative marketer
Proactive and positive can-do attitude
Passion for 1:1 consumer experiences
Thrive in fast-paced environments
Comfortable charting new territory
Key Requirements
2+ years of experience in email marketing
Hands-on experience with enterprise level ESP
Knowledge of email (HTML) and SMS campaign strategies
Knowledgeable in CRM, customer analysis and reporting