Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop marketing strategies that enhance the visibility and adoption of the Workday Marketplace, ultimately driving growth and revenue. The role requires a blend of partner marketing, product marketing, and performance marketing expertise, targeting experienced professionals with a background in B2B SaaS marketing
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery and qualified leads.
Workday offers a culture rooted in integrity and empathy, providing flexibility with a requirement to spend at least half of each quarter in-office or with customers.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop marketing strategies that enhance the visibility and adoption of the Workday Marketplace, ultimately driving growth and revenue. The role requires a blend of partner marketing, product marketing, and performance marketing expertise, targeting experienced professionals with a background in B2B SaaS marketing.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact measurement
Co-marketing program execution
Funnel performance and conversion optimization
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration skills
Hands-on experimentation and A/B testing background
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact