Programmatic Specialist

Wppmedia

Milan, Italy
On-site
Programmatic campaign execution
Demand-side platform (dsp) management
Performance monitoring and analysis
Responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis

Job Summary

  • Responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis.
  • Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI.
  • Develop comprehensive programmatic campaign strategies based on overall advertiser goals and objectives, considering target audience, budget, and desired outcomes.

Matching Summary

Responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis.

Skills & Requirements

Must-have

  • Programmatic campaign execution
  • Demand-Side Platform (DSP) management
  • Performance monitoring and analysis
  • Data-driven optimization recommendations
  • Audience targeting strategies

Nice-to-have

  • Creative personalization at scale
  • AI-driven media operating unit
  • Pioneering agentic marketing platform
  • Collaborative and optimistic culture

Key Requirements

  • Detail-oriented Programmatic Specialist
  • Strong understanding of programmatic landscape
  • Excellent analytical skills
  • Ability to collaborate effectively

Work Rights

Not specified

Tailored Resume

Cover Letter