Digital Optimisation Manager

COMMONWEALTH BANK OF AUSTRALIA

Digital optimisation skills
Customer journey focus
Conversion drivers
Design and deliver best-in-class customer communications and experiences across digital assets to help customers educate and protect themselves from scams and fraud

Job Summary

  • Design and deliver best-in-class customer communications and experiences across digital assets to help customers educate and protect themselves from scams and fraud.
  • Execute and deliver real-time, behaviourally driven communications across CommBank digital assets, ensuring customers receive relevant and timely messages.
  • Work closely with marketing, product, and behavioural science teams to manage the end-to-end build and delivery of digital experiences and communications.

Matching Summary

Design and deliver best-in-class customer communications and experiences across digital assets to help customers educate and protect themselves from scams and fraud.

Skills & Requirements

Must-have

  • Digital optimisation skills
  • Customer journey focus
  • Conversion drivers
  • Adobe Analytics
  • Adobe Target
  • Adobe Audience Manager
  • Customer engagement processes

Nice-to-have

  • Collaborative team environment
  • Data-led approach
  • Customer focus
  • Behavioral science collaboration
  • Risk management awareness
  • Inclusion and respect culture

Key Requirements

  • Hands-on experience with conversion optimisation platforms
  • Customer journey mapping experience
  • Strong analytical and financial acumen

Work Rights

Not specified

Tailored Resume

Cover Letter