This role acts as the business owner and platform lead to define how customer data is structured, activated, and scaled across Live Nation's international venues
Job Summary
This role acts as the business owner and platform lead to define how customer data is structured, activated, and scaled across Live Nation's international venues.
The successful candidate will partner with engineering teams and agencies to deliver consistent, compliant, and high-performing marketing automation solutions.
Live Nation offers impressive employee benefits including tickets to shows, unlimited annual leave, onsite gym equipment, and a fully stocked complimentary coffee bar.
Matching Summary
This role acts as the business owner and platform lead to define how customer data is structured, activated, and scaled across Live Nation's international venues.
Skills & Requirements
Must-have
Salesforce Marketing Cloud experience
Customer data model and identity resolution
Platform roadmap and governance ownership
Multi-market operational framework design
Cross-functional engineering partnership
Nice-to-have
Federated multi-market operating models
CDP and data platform expertise
Self-motivated with excellent attention to detail
Key Requirements
Proven experience building or transforming CRM platforms
Strong understanding of segmentation architecture
Experience owning platform prioritization in multi-business unit environments