Associate Director - Cross Screen Viewership Insights

Jiostar

Mumbai, India
On-site
8+ years experience in consulting or strategy
Hands-on sql and data processing skills
Build integrated deterministic datasets across tv and digital
This role drives a unified view of audience behavior across TV and Digital ecosystems to enable data-backed strategic actions

Job Summary

  • This role drives a unified view of audience behavior across TV and Digital ecosystems to enable data-backed strategic actions.
  • The incumbent will build integrated deterministic datasets and design the Total Audience Measurement framework for reach and engagement analysis.
  • Candidates must possess strong communication skills to translate complex data into compelling narratives for leadership forums.

Matching Summary

This role drives a unified view of audience behavior across TV and Digital ecosystems to enable data-backed strategic actions.

Skills & Requirements

Must-have

  • 8+ years experience in consulting or strategy
  • Hands-on SQL and data processing skills
  • Build integrated deterministic datasets across TV and Digital
  • Design Total Audience Measurement frameworks
  • Translate complex data into executive narratives

Nice-to-have

  • Experience with AI-led automation adoption
  • Ability to drive alignment through workshops
  • Strong grasp of business concepts and interpretation
  • Track record in fast-paced environments

Key Requirements

  • 8+ years of experience in consulting, strategy, or analytics roles
  • Proficiency in SQL and data processing
  • Strong written and verbal communication skills

Work Rights

Not specified

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