This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams
Job Summary
This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams.
The Director will also oversee a team member dedicated to lifecycle and retention journeys, with a strong emphasis on leveraging Salesforce Marketing Cloud for personalized customer engagement.
The ideal candidate will have a deep understanding of the security and smart home industry, capable of developing insightful, data-driven campaigns for both residential and commercial segments.
Matching Summary
This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams.
Skills & Requirements
Must-have
lead generation and nurture strategies
Salesforce Marketing Cloud experience
B2C and B2B demand generation
digital customer acquisition programs
sales enablement materials development
Nice-to-have
insightful data-driven campaigns
security and smart home industry trends
team leadership and development
Key Requirements
8-10 years progressive experience
Bachelor's degree required
Deep knowledge of residential and commercial security industry