Senior Director Of Audience Development And Analytics, The New Yorker

The New Yorker

New York, NY, US
Base: $135,000-$195,000; bonus/equity: not specifi...
10+ years media industry experience
Paid marketing strategy and optimization
Google analytics omniture parsely chartbeat
The Senior Director will partner with editorial, product, and business leaders to shape how audiences discover and engage with The New Yorker across all platforms

Job Summary

  • The Senior Director will partner with editorial, product, and business leaders to shape how audiences discover and engage with The New Yorker across all platforms.
  • This role is responsible for defining key audience KPIs, managing the subscriber funnel, and driving sustainable subscription growth through data-informed strategies.
  • The ideal candidate must have a deep understanding of digital audience growth models and the ability to translate complex data into actionable insights for executive stakeholders.

Matching Summary

The Senior Director will partner with editorial, product, and business leaders to shape how audiences discover and engage with The New Yorker across all platforms.

Salary

Base: $135,000-$195,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 10+ years media industry experience
  • Paid marketing strategy and optimization
  • Google Analytics Omniture Parsely Chartbeat
  • Cross-functional leadership without direct authority
  • SEO AIO social newsletters audio video apps

Nice-to-have

  • Entrepreneurial mindset with analytical rigor
  • Experience with Puzzles & Games business
  • Strong understanding of editorial mission
  • Ability to influence senior stakeholders
  • Holistic perspective on revenue goals

Key Requirements

  • Undergraduate degree in related field required
  • 10+ years experience in media industry
  • Graduate degree preferred but not required

Work Rights

Not specified

Tailored Resume

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