Engagement Marketing Manager - Activation & Habituation

Block

Bay Area, CA, United States
Zone a: $135,200 - $202,800 usd; zone b: $125,800 ...
On-site
5+ years lifecycle or growth marketing experience
Sql fluency and data modeling intuition
Deep experimentation and a/b testing expertise
This role operates at the intersection of growth strategy, lifecycle execution, and product to drive customer activation and habituation

Job Summary

  • This role operates at the intersection of growth strategy, lifecycle execution, and product to drive customer activation and habituation.
  • The successful candidate will run high-velocity experiments that directly influence the product roadmap rather than just communications.
  • Candidates must possess analytical self-sufficiency to size opportunities and diagnose funnel friction without relying on dedicated partners.

Matching Summary

This role operates at the intersection of growth strategy, lifecycle execution, and product to drive customer activation and habituation.

Salary

Zone A: $135,200 - $202,800 USD; Zone B: $125,800 - $188,600 USD; Zone C: $119,000 - $178,400 USD

Skills & Requirements

Must-have

  • 5+ years lifecycle or growth marketing experience
  • SQL fluency and data modeling intuition
  • Deep experimentation and A/B testing expertise
  • Hands-on CRM or marketing automation platform experience
  • AI tools fluency for automation and scaling

Nice-to-have

  • Experience with fintech or regulated products
  • Background in business operations or growth product
  • Experience with incentive mechanics and personalization
  • Strong cross-functional peer collaboration skills
  • Ability to translate complex analysis into strategy

Key Requirements

  • 5+ years experience in lifecycle, CRM, or growth marketing
  • Proficiency with SQL and data visualization platforms
  • Experience with Braze, Iterable, or similar CRM tools
  • Fluency with AI tools for strategy and execution

Work Rights

Not specified

Tailored Resume

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