Director, Product Marketing-b2b (growth & Adoption)

ADOBE

Multiple Locations
Base: $170,000 -- $320,000 annually; bonus/equity:...
Drive product adoption and expansion
Define go-to-market strategy
Connect product innovation to business outcomes
This role is about defining how Acrobat grows not just launching new capabilities, but ensuring they are adopted, scaled, and translated into sustained usage and revenue across both existing and emerging areas of the business

Job Summary

  • This role is about defining how Acrobat grows not just launching new capabilities, but ensuring they are adopted, scaled, and translated into sustained usage and revenue across both existing and emerging areas of the business.
  • You will lead a team of Product Marketing leaders and play a central role in connecting product innovation to measurable business outcomes shaping how we bring new capabilities to market, expand into new growth areas, and deepen engagement across our customer base.
  • Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.

Matching Summary

This role is about defining how Acrobat grows not just launching new capabilities, but ensuring they are adopted, scaled, and translated into sustained usage and revenue across both existing and emerging areas of the business.

Salary

Base: $170,000 -- $320,000 annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Drive product adoption and expansion
  • Define go-to-market strategy
  • Connect product innovation to business outcomes
  • Lead Product Marketing teams
  • Subscription business models
  • Enterprise sales cycles

Nice-to-have

  • Experience in regulated industries
  • Launching AI-powered products
  • Deepen customer engagement
  • Customer feedback analysis

Key Requirements

  • 12+ years B2B Product Marketing, Growth, or GTM leadership
  • 6+ years people management experience
  • Proven experience driving adoption/expansion/lifecycle growth
  • Experience leading global or multi-market environments
  • Strong analytical skills

Work Rights

Not specified

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