Global B2b Growth Marketing Lead

Block

New York, NY, United States
Zone a: $180,000 - $270,000; zone b: $167,400 - $2...
On-site
8+ years growth marketing experience
Paid performance program management
Abx and demand generation leadership
The role involves overseeing a team responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing to drive measurable incremental growth

Job Summary

  • The role involves overseeing a team responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing to drive measurable incremental growth.
  • Candidates must have a proven track record of driving new leads and reducing churn via lifecycle retention strategies within Commerce or Fintech platforms.
  • Block offers a market-based pay structure ranging from $149,400 to $270,000 USD depending on the location zone, along with benefits like remote work and flexible time off.

Matching Summary

The role involves overseeing a team responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing to drive measurable incremental growth.

Salary

Zone A: $180,000 - $270,000; Zone B: $167,400 - $251,200; Zone C: $158,400 - $237,600; Zone D: $149,400 - $224,200

Skills & Requirements

Must-have

  • 8+ years Growth Marketing experience
  • Paid performance program management
  • ABX and Demand Generation leadership
  • Marketing Opex and agency management
  • Lifecycle retention strategies
  • Cross-functional stakeholder influence

Nice-to-have

  • AI tool implementation for automation
  • Testing new formats and channels
  • Audience-first targeting approach
  • Future-proof roadmap building
  • Solutions-oriented mindset
  • Innovation in commerce marketing

Key Requirements

  • Minimum 8 years professional experience
  • Experience in Commerce, Fintech, or SAAS industries
  • Proven ability to manage Marketing Opex budgets
  • Experience contracting external agencies

Work Rights

Not specified

Tailored Resume

Cover Letter