Media Und Web Analyst (d/m/w)

Deutsche Bank

Frankfurt, Germany
On-site
Kpi framework definition and governance
Dashboard and reporting development
Campaign, channel, and journey performance analysis
Deutsche Bank is seeking a Media and Web Analyst to drive performance analytics within their Private Customer Bank segment in Frankfurt, Germany. The role involves developing KPIs, creating dashboards, and utilizing predictive analytics to enhance marketing strategies

Job Summary

  • You will be responsible for the Marketing Daily Banking (Account, Card, Deposits and Digital Services) and Marketing Experiences (Cooperations) for the Private Clients Bank (Germany).
  • You will set the standard for performance by defining, consolidating, and governing a holistic KPI framework for Media, Web, and CX, embedding it effectively into all marketing processes.
  • We offer a wide range of benefits covering your professional and personal needs, including emotional, physical, social, and financial well-being.

Matching Summary

Match Score: 85

Deutsche Bank is seeking a Media and Web Analyst to drive performance analytics within their Private Customer Bank segment in Frankfurt, Germany. The role involves developing KPIs, creating dashboards, and utilizing predictive analytics to enhance marketing strategies.

Skills & Requirements

Must-have

  • KPI framework definition and governance
  • Dashboard and reporting development
  • Campaign, channel, and journey performance analysis
  • Predictive and AI-driven analytics
  • CLV models and value driver logic

Nice-to-have

  • Collaborative team environment
  • Proactive performance thinking
  • Value-based steering implementation

Key Requirements

  • University degree in Marketing, Media, Communication, or Economics
  • Proven experience in Marketing, Media, and Web Analytics
  • Proficiency in data analysis, segmentation, and forecasting
  • Strong expertise in Data Visualization & BI (e.g., Power BI or Tableau)
  • Practical application of predictive and AI-driven analytics
  • Understanding of CLV models and value driver logic
  • Excellent German and English language skills

Work Rights

Not specified

Tailored Resume

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