Loyalty Manager

bp

South Africa
Hybrid
Loyalty programme management experience
Customer segmentation and journey design
Data analytics tools proficiency
This strategic role involves defining and executing bp's loyalty strategy in South Africa to strengthen customer relationships

Job Summary

  • This strategic role involves defining and executing bp's loyalty strategy in South Africa to strengthen customer relationships.
  • The position requires designing compelling value propositions, campaigns, and rewards while driving performance through data analytics.
  • Success in this role means building an insight-led loyalty programme that serves as a genuine growth lever for the business.

Matching Summary

This strategic role involves defining and executing bp's loyalty strategy in South Africa to strengthen customer relationships.

Skills & Requirements

Must-have

  • Loyalty programme management experience
  • Customer segmentation and journey design
  • Data analytics tools proficiency
  • Commercial acumen and ROI tracking
  • Cross-functional stakeholder influence

Nice-to-have

  • Experience in retail or FMCG environments
  • Knowledge of digitisation and gamification
  • Leadership capability for small teams
  • Exposure to high-volume consumer businesses

Key Requirements

  • Proven years of experience in loyalty or CRM
  • Strong capability in campaign development
  • Experience managing agencies and vendors

Work Rights

Not specified

Tailored Resume

Cover Letter