Drive commercial excellence of ABT through commercial channel marketing management with direct responsibility for Western Europe / APAC, etc. while developing and executing downstream and upstream marketing and brand strategy in ABT markets
Job Summary
Drive commercial excellence of ABT through commercial channel marketing management with direct responsibility for Western Europe / APAC, etc. while developing and executing downstream and upstream marketing and brand strategy in ABT markets.
Develop and execute GTM plans for ABT new markets, drive ABT brand positioning, customers segmentation and targeting for the region, and plan and optimize products' portfolio and its positioning for the regions.
Collaborate with distributors/channel partners, field marketing managers & commercial leadership team to plan and execute regional marketing initiatives and annual marketing plans.
Matching Summary
Drive commercial excellence of ABT through commercial channel marketing management with direct responsibility for Western Europe / APAC, etc. while developing and executing downstream and upstream marketing and brand strategy in ABT markets.
Skills & Requirements
Must-have
Commercial channel marketing management
Downstream and upstream marketing strategy
Annual Regional Marketing / Brand Plan
Go-to-Market (GTM) plans
Brand positioning and customer segmentation
Integrated marketing initiatives across channels
Demand and lead-generation activities
Marketing materials localization
Product launches and regional events
Brand equity development strategy
Market dynamic and customer insights analysis
Competitive action plan
Marketing budgets management
Nice-to-have
Spanish, Russian, French language proficiency
Creative thinking and initiative
People quality and great communication skills
Digital savvy
Key Requirements
BA & MBA in marketing, advertising, business management
English and Hebrew full professional proficiency
At least 5 years of experience in global marketing management roles
Excellent project management skills
Strong negotiation skills
Digital marketing expertise
Ability to build and manage projects strategically and operatively