Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway (LAD)

Florida, US
Base: $80,000-$125,000 annually; bonus/equity: not...
On-site
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing operations across multiple auto dealerships in Florida, Tennessee, and Georgia. The role focuses on driving customer loyalty, improving operational effectiveness, and leveraging data-driven marketing strategies, with a competitive salary range of $80,000 to $125,000 and various benefits

Job Summary

  • The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
  • This role involves strategic marketing oversight, designing and implementing customer loyalty initiatives, providing data-driven guidance to Store Leaders, and managing content and campaigns.
  • We offer best in class industry benefits including competitive pay, medical, dental and vision plans, paid holidays & PTO, and a 401(k) Retirement Plan.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing operations across multiple auto dealerships in Florida, Tennessee, and Georgia. The role focuses on driving customer loyalty, improving operational effectiveness, and leveraging data-driven marketing strategies, with a competitive salary range of $80,000 to $125,000 and various benefits.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, PTO, 401(k), ESPP

Skills & Requirements

Must-have

  • Drive quality traffic
  • Enhance customer loyalty
  • Achieve operational excellence
  • Data-driven marketing strategies
  • Leverage internal technology

Nice-to-have

  • Entrepreneurial, high-performance culture
  • Continuous improvement
  • Personal ownership
  • Foster OEM relationships

Key Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
  • Strong understanding of the automotive industry, dealership operations, and automotive marketing
  • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
  • Proficiency in data analysis
  • High School graduate or equivalent, 18 years or older required

Work Rights

Not specified

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