This role requires a data-driven professional to drive performance marketing and content strategy across digital channels for brands like Roborock and Xiaomi
Job Summary
This role requires a data-driven professional to drive performance marketing and content strategy across digital channels for brands like Roborock and Xiaomi.
The successful candidate will manage Meta and Google advertising campaigns, ensuring high conversion rates while strictly adhering to ROI targets.
Responsibilities include sourcing KOC/KOL influencers, overseeing content creation, and maintaining accurate tracking structures using GA4 and UTM parameters.
Matching Summary
This role requires a data-driven professional to drive performance marketing and content strategy across digital channels for brands like Roborock and Xiaomi.
Skills & Requirements
Must-have
Meta A/B testing expertise
Google Analytics 4 (GA4) setup
Performance Max campaign management
KOC/KOL collaboration management
ROAS and CPA optimization
Nice-to-have
Data-driven creative mindset
Cross-functional team collaboration
E-commerce platform knowledge
Strategic budget forecasting
Key Requirements
3-5 years of experience in performance marketing
Strong hands-on experience with Meta Ads and Google Ads
Solid understanding of attribution models and conversion tracking