Workday is seeking a Campaign Director for the CIO Persona to lead its global marketing campaigns targeting enterprise IT buyers. The role requires a strategic leader with extensive experience in B2B marketing, particularly within the technology sector, to develop and execute integrated campaigns that drive demand and market leadership
Job Summary
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
The Campaign Director will translate complex technology including platforms, applications, and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
Workday offers a flexible work approach requiring at least half of the time in-office or in the field, along with competitive compensation including base salary, bonus plans, and stock grants.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO Persona to lead its global marketing campaigns targeting enterprise IT buyers. The role requires a strategic leader with extensive experience in B2B marketing, particularly within the technology sector, to develop and execute integrated campaigns that drive demand and market leadership.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs
Complex matrixed organization experience
Full-funnel campaign design expertise
AI and enterprise technology trends knowledge
Nice-to-have
Executive presence and influence skills
Player-coach collaborative leadership style
Sun-drenched optimism and curiosity
Experience with Salesforce and Marketo tools
Cross-functional team orchestration ability
Key Requirements
10+ years leading global B2B marketing campaigns
5+ years in complex matrixed organizations
8-10+ years targeting CIOs or technical buyers
Proven experience with modern B2B marketing tech stacks