Iberdrola is seeking an SEO/GEO Lead to drive the transition from traditional SEO to Generative Engine Optimization, ensuring the company's visibility and relevance in both conventional and AI-driven search environments. The ideal candidate will have over five years of experience in SEO, strong leadership skills, and a deep understanding of AI search technologies
Job Summary
Lead the transition from traditional SEO to Generative Engine Optimization (GEO) in a global company.
Drive business growth by ensuring maximum visibility and relevance in traditional and generative search environments.
Optimize content, entities, and structured data for conversational assistants and generative engines.
Matching Summary
Match Score: 85
Iberdrola is seeking an SEO/GEO Lead to drive the transition from traditional SEO to Generative Engine Optimization, ensuring the company's visibility and relevance in both conventional and AI-driven search environments. The ideal candidate will have over five years of experience in SEO, strong leadership skills, and a deep understanding of AI search technologies.
Skills & Requirements
Must-have
Generative Engine Optimization (GEO)
SEO technical, content, and authority
advanced SEO/GEO audits
KPI definition and reporting
AI Search optimization
E-E-A-T signals for conversational assistants
Nice-to-have
innovation in SEO/GEO
complex environments experience
collaboration across geographies
Key Requirements
5+ years of experience in SEO
Experience or strong exposure to AI Search, generative engines, or GEO projects
University degree in Engineering, ADE, Marketing, or related fields
Experience with SEO tools (Google Search Console, SEMrush, Ahrefs)
Experience in local SEO and conversational strategies