Senior Social Media Specialist

Betway Group

North London, United Kingdom
Social media strategy execution
Content and campaign management
Community management
The Senior Social Media Specialist will facilitate and execute Betway UK’s social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings

Job Summary

  • The Senior Social Media Specialist will facilitate and execute Betway UK’s social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings.
  • You’ll take ownership of work that gives us our competitive edge, including strategic leadership across all social media platforms and content & campaign management.
  • Our learning and development programmes give you the tools, training and opportunities to level up fast.

Matching Summary

The Senior Social Media Specialist will facilitate and execute Betway UK’s social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings.

Skills & Requirements

Must-have

  • social media strategy execution
  • content and campaign management
  • community management
  • reporting and KPI tracking
  • brand guardian
  • influencer marketing strategies

Nice-to-have

  • sports betting market knowledge
  • online gaming industry experience
  • gambling regulations familiarity
  • customer retention strategies development

Key Requirements

  • Proven experience running and optimising social media channels
  • Strong analytical skills and clear reporting capability
  • Clear, confident communication (written and verbal)
  • Strong organisational skills
  • Exceptional attention to detail
  • Adaptability in fast-moving environments

Work Rights

Not specified

Tailored Resume

Cover Letter