Gartner is seeking a Marketing Manager for Conferences to lead and execute marketing campaigns aimed at driving attendee revenue for their events. The ideal candidate should possess a strong background in digital marketing, project management, and analytics, with a focus on revenue generation through effective marketing strategies
Job Summary
Lead, formulate, and execute marketing campaigns for Gartner conferences to drive attendee revenue through paid registrations or qualified sales leads.
Develop segmentation, competitive differentiation, and targeted marketing approaches, creating value-based messaging and multi-channel campaigns.
Leverage analytics tools and buyer journey alignment to optimize campaign performance, drive demand, and report results to stakeholders.
Matching Summary
Match Score: 85
Gartner is seeking a Marketing Manager for Conferences to lead and execute marketing campaigns aimed at driving attendee revenue for their events. The ideal candidate should possess a strong background in digital marketing, project management, and analytics, with a focus on revenue generation through effective marketing strategies.
Skills & Requirements
Must-have
Develop and execute marketing campaigns
Drive conference attendee revenue
Create value-based messaging
Utilize digital marketing channels
Analyze campaign performance metrics
Collaborate with cross-functional teams
Nice-to-have
Commercially driven and innovative
Intellectual curiosity and drive
Data-driven and analytical mindset
Ability to influence stakeholders
Key Requirements
Minimum 5+ years outbound/digital marketing experience
Direct responsibility for delivering revenue
Bachelor's degree preferred
Exceptional project management skills
Experience with marketing campaign creation and lead management
Email marketing and marketing automation experience (e.g., Eloqua)
SEO/SEM experience
Web content creation and content management skills