Retail Media Monetisation Specialist

dentsu

Gurugram, India
Onsite
10-14 years digital media experience
Retail media network monetization strategy
Programmatic ecosystem dsp ssp knowledge
The role focuses on building and scaling commerce-driven media monetization across retail and e-commerce ecosystems for non-endemic advertisers

Job Summary

  • The role focuses on building and scaling commerce-driven media monetization across retail and e-commerce ecosystems for non-endemic advertisers.
  • Candidates must possess strong technical expertise in programmatic platforms including DSPs, SSPs, and DMP/CDP integrations to drive revenue targets.
  • This position requires developing commercial propositions for onsite, offsite, and in-store media inventory while leveraging shopper insights for audience packages.

Matching Summary

Match Score: 85

The role focuses on building and scaling commerce-driven media monetization across retail and e-commerce ecosystems for non-endemic advertisers.

Skills & Requirements

Must-have

  • 10-14 years digital media experience
  • Retail Media Network monetization strategy
  • Programmatic ecosystem DSP SSP knowledge
  • First-party data activation frameworks
  • Commerce media platform expertise

Nice-to-have

  • Clean room integration experience
  • Quick-commerce or fintech background
  • Strategic partnership development skills
  • Audience segmentation strategy design
  • Data-driven storytelling ability

Key Requirements

  • 10-14 years of experience in digital media or programmatic advertising
  • Proven track record working with e-commerce platforms or retailers
  • Experience designing Retail Media Network monetization models

Work Rights

Not specified

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