Senior Manager, Retail Marketing Operations

Lithia & Driveway

Regional - FL & TX, US
Base: $115,000 - $165,000 annually; bonus/equity: ...
Not specified
Bachelor's degree in marketing or business
Strong knowledge of automotive retail operations
Experience with google analytics and crm platforms
Lithia & Driveway is seeking a Senior Manager of Retail Marketing Operations to lead a regional marketing team focused on enhancing dealership performance through innovative marketing strategies. The ideal candidate will possess strong automotive retail knowledge, leadership skills, and a data-driven approach to customer loyalty initiatives

Job Summary

  • This role leads a regional field marketing team responsible for driving dealership performance through innovative, customer-focused marketing strategies.
  • The position requires partnering closely with Regional and Store Leaders to increase quality traffic, customer loyalty, and long-term growth.
  • Benefits include competitive pay, medical/dental/vision plans, 401(k) retirement plan, and employee stock purchase plan.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Senior Manager of Retail Marketing Operations to lead a regional marketing team focused on enhancing dealership performance through innovative marketing strategies. The ideal candidate will possess strong automotive retail knowledge, leadership skills, and a data-driven approach to customer loyalty initiatives.

Salary

Base: $115,000 - $165,000 annually; Bonus/Equity: Plus bonus opportunity; Benefits: Medical, Dental, Vision, 401(k), Stock Purchase Plan

Skills & Requirements

Must-have

  • Bachelor's degree in Marketing or Business
  • Strong knowledge of automotive retail operations
  • Experience with Google Analytics and CRM platforms
  • Proven ability to analyze data and measure ROI
  • Leadership experience managing teams up to 10 people

Nice-to-have

  • Fostering culture of accountability and innovation
  • Ability to manage multiple priorities in fast-paced environment
  • Strong organizational skills with attention to detail
  • Experience leveraging emerging technologies for marketing
  • Resilience and adaptability to change

Key Requirements

  • Bachelor's degree required
  • Strong knowledge of automotive retail
  • Experience with Google Analytics and CRM
  • Leadership experience required

Work Rights

Not specified

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