Turkiye Otc & Wellness Lead

Haleon

Istanbul, Turkey
10+ years marketing experience
Brand activation and execution
Team leadership and coaching
This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye

Job Summary

  • This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye.
  • The position requires leading a team to deliver financial KPIs, consumption targets, and brand health metrics while managing A&P investments.
  • Candidates must collaborate with cross-functional teams including Sales, Medical, and Regulatory to ensure integrated activation strategies.

Matching Summary

This role is responsible for driving brand performance and accelerating OTC & Wellness category growth in Türkiye.

Skills & Requirements

Must-have

  • 10+ years marketing experience
  • Brand activation and execution
  • Team leadership and coaching
  • Financial and commercial discipline
  • A&P investment management

Nice-to-have

  • Matrix organization experience
  • Stakeholder management skills
  • Market data interpretation
  • Ambiguous environment adaptability
  • Proactive results-oriented mindset

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 10+ years of related field experience
  • Proven track record in brand activation

Work Rights

Not specified

Tailored Resume

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