Lead/senior Lifecycle Marketing Manager

Replit

Foster City, California, US
Competitive salary & equity; not specified; 401(k)...
**
8+ years lifecycle marketing experience
Build lifecycle programs from zero-to-one
Expert email and push notification strategies
** Replit is seeking a Lead/Senior Lifecycle Marketing Manager to develop and scale customer communications for both B2C and B2B audiences. The ideal candidate will have extensive experience in lifecycle marketing, including building strategies from the ground up, and will collaborate with various teams to enhance user engagement and retention. **

Job Summary

  • Replit is seeking a founding Lifecycle Marketing leader to build and scale an omni-channel strategy driving engagement and monetization for both consumer and enterprise users.
  • The role requires owning the full customer journey from onboarding to re-engagement while establishing rigorous A/B testing cultures and data-driven segmentation frameworks.
  • This full-time position offers competitive salary and equity, comprehensive health benefits, and a hybrid work model requiring presence in Foster City three days a week.

Matching Summary

Match Score: 75

** Replit is seeking a Lead/Senior Lifecycle Marketing Manager to develop and scale customer communications for both B2C and B2B audiences. The ideal candidate will have extensive experience in lifecycle marketing, including building strategies from the ground up, and will collaborate with various teams to enhance user engagement and retention. **

Salary

Competitive Salary & Equity; Not specified; 401(k) match, Health/Dental/Vision, Paid Parental Leave, FTO

Skills & Requirements

Must-have

  • 8+ years lifecycle marketing experience
  • Build lifecycle programs from zero-to-one
  • Expert email and push notification strategies
  • Hands-on marketing automation platform experience
  • A/B testing and conversion rate optimization
  • Partner with Product and Engineering teams

Nice-to-have

  • Experience marketing to non-technical audiences
  • SaaS product onboarding optimization
  • Mobile app lifecycle marketing background
  • High-growth tech company experience
  • Developer persona segmentation expertise

Key Requirements

  • 8+ years in B2C/B2B lifecycle or growth marketing
  • Proven track record building programs from zero-to-one
  • Strong analytical capabilities using data to inform strategy
  • Knowledge of CAN-SPAM, GDPR, and CCPA compliance

Work Rights

Not specified

Tailored Resume

Cover Letter