Manulife is seeking a Growth Marketing Manager to lead cross-sell and up-sell initiatives aimed at maximizing Customer Lifetime Value (CLV) through data-driven campaigns and collaboration across various teams. The ideal candidate will have extensive experience in growth marketing, particularly in life insurance, with a strong focus on customer insights and analytics
Job Summary
Lead and drive end-to-end cross-sell & up-sell programs on existing customers, maximizing Customer Lifetime Value (CLV) through data-driven campaigns.
Translate customer insights into executable initiatives and ensure on-time campaign delivery and measurable business impact.
Partner closely with various departments to co-create compelling Customer Value Propositions (CVPs) and seamless end-to-end customer journeys.
Matching Summary
Match Score: 85
Manulife is seeking a Growth Marketing Manager to lead cross-sell and up-sell initiatives aimed at maximizing Customer Lifetime Value (CLV) through data-driven campaigns and collaboration across various teams. The ideal candidate will have extensive experience in growth marketing, particularly in life insurance, with a strong focus on customer insights and analytics.
Skills & Requirements
Must-have
Customer Lifetime Value (CLV) management
Data-driven campaigns
Cross-sell & up-sell programs
Stakeholder engagement and change management
Campaign performance, analytics and optimization
Nice-to-have
Life Insurance experience
Complex customer journeys
Long-term value models
Key Requirements
8-10+ years of experience in Growth Marketing or Product Marketing