Director, B2b Performance Marketing

TEGNA Inc.

New York, New York, United States
Base: $150,000 - $190,000 usd; bonus/equity: not s...
On-site
Enterprise-level crm configuration and rollout
Multi-channel lead generation pipeline scaling
End-to-end lead funnel design and optimization
TEGNA is seeking a proven marketing leader to architect and optimize a scalable B2B marketing engine that delivers marketing qualified leads for a national media organization

Job Summary

  • TEGNA is seeking a proven marketing leader to architect and optimize a scalable B2B marketing engine that delivers marketing qualified leads for a national media organization.
  • The role involves overseeing the buildout of enterprise-level lead generation and CRM infrastructure while ensuring alignment between marketing, sales, and product teams.
  • TEGNA offers comprehensive benefits including medical plans, a 401(k) with up to 80% contribution eligibility and a 100% match on the first 4%, plus nine free virtual doctor visits annually.

Matching Summary

TEGNA is seeking a proven marketing leader to architect and optimize a scalable B2B marketing engine that delivers marketing qualified leads for a national media organization.

Salary

Base: $150,000 - $190,000 USD; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, eye care, fertility assistance, disability, life insurance, 401(k) match, PTO, and paid holidays

Skills & Requirements

Must-have

  • Enterprise-level CRM configuration and rollout
  • Multi-channel lead generation pipeline scaling
  • End-to-end lead funnel design and optimization
  • Cross-functional collaboration with engineering and sales
  • Marketing performance metrics and ROI tracking

Nice-to-have

  • Experience in media or ad tech environments
  • Data-driven digital business background
  • Culture of innovation and accountability
  • Strong technical fluency for stakeholder translation

Key Requirements

  • 15+ years of progressive experience in B2B marketing
  • Proven success standing up enterprise-grade CRM systems
  • Deep understanding of lead lifecycle management and attribution
  • Prior experience in media, ad tech, or data-driven marketing preferred

Work Rights

Not specified

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