Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy for their Marketplace, enhancing customer awareness and adoption of partner solutions. This fully remote role requires extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and focuses on developing scalable programs to improve lead generation and conversion. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The successful candidate will design and execute co-marketing programs with priority partners to increase customer discovery of solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field per quarter to deepen team connections.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy for their Marketplace, enhancing customer awareness and adoption of partner solutions. This fully remote role requires extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and focuses on developing scalable programs to improve lead generation and conversion. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel optimization and analytics

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign management skills
  • Conversion optimization experimentation
  • Strong storytelling and writing abilities
  • Cross-functional collaboration expertise

Key Requirements

  • 8+ years B2B SaaS marketing experience
  • Proven pipeline or revenue impact delivery
  • Experience with technology marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter