Marketing Sciences Vice President

FanDuel

New York City, US
On-site
Marketing mix modeling (mmm)
Attribution and incrementality testing
Experimental design and causal inference
FanDuel is seeking a Vice President of Marketing Analytics to lead the evaluation of media investments and partnerships. The role requires extensive experience in marketing analytics, with a focus on advanced measurement methodologies and team leadership

Job Summary

  • Define and lead how FanDuel measures the effectiveness of media investments, sponsorships, and strategic partnerships.
  • Shape the strategy and framework for evaluating the performance and commercial impact of media investments across various channels.
  • Build and lead a high-performing analytics team focused on media measurement and partnership analytics.

Matching Summary

Match Score: 85

FanDuel is seeking a Vice President of Marketing Analytics to lead the evaluation of media investments and partnerships. The role requires extensive experience in marketing analytics, with a focus on advanced measurement methodologies and team leadership.

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • Attribution and incrementality testing
  • Experimental design and causal inference
  • Media and sponsorship performance analysis
  • Modern analytics tools and AI capabilities

Nice-to-have

  • Sports media ecosystem knowledge
  • Regulated industries experience
  • Culture of curiosity and experimentation

Key Requirements

  • 12+ years of experience in marketing analytics
  • Experience in media agencies or marketing consultancies
  • Proficiency with SQL, Python, R
  • Experience with Tableau, Looker, or Power BI
  • Bachelor's Degree in a quantitative field

Work Rights

Not specified

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