Not specified (potentially hybrid or onsite based on company culture)
5-7 years retention marketing experience
Email and sms lifecycle execution
A/b testing for retention strategies
Altra Running is seeking a Manager of Retention to lead their retention marketing efforts, focusing on strategies to encourage repeat purchases through email and SMS campaigns. The ideal candidate will have 5-7 years of experience in CRM marketing, strong organizational skills, and a collaborative mindset
Job Summary
The role focuses on implementing a retention marketing program to drive repeat purchases and increase customer lifetime value through email and text marketing.
Candidates will manage end-to-end email operations including segmentation, personalization, A/B testing, and calendar deployment while analyzing behavioral data to optimize revenue.
Altra Running offers competitive compensation ranging from $109,296 to $136,620 annually with potential for additional incentive awards and comprehensive benefits.
Matching Summary
Match Score: 85
Altra Running is seeking a Manager of Retention to lead their retention marketing efforts, focusing on strategies to encourage repeat purchases through email and SMS campaigns. The ideal candidate will have 5-7 years of experience in CRM marketing, strong organizational skills, and a collaborative mindset.
Salary
Base: $109,296.00 - $136,620.00 USD annually; Bonus/Equity: Eligible for annual incentive plan or commission; Benefits: Medical plans and other programs available via MyVFbenefits.com
Skills & Requirements
Must-have
5-7 years retention marketing experience
Email and SMS lifecycle execution
A/B testing for retention strategies
Budget management and forecasting
Salesforce or Bluecore platform proficiency
Nice-to-have
Strong cross-functional partnership skills
Experience with CDP database management
Agile project management in Wrike
Competitive market analysis perspective
Diverse and inclusive community mindset
Key Requirements
5-7 years professional experience in retention/CRM marketing
Proficiency in PM tools like Wrike and DAM systems
Hands-on experience managing creative projects and budgets