Marketing Manager (events/customer Programs)

Cengage

Base: $67,000.00 - $87,100.00 usd; bonus: 5% annua...
Not specified (assumed hybrid based on industry norms).
Event marketing and field marketing concepts
Manage multiple workstreams across regions
Strong organizational skills for logistics
Cengage is seeking a Marketing Manager for Global Events & Field Marketing to develop and execute strategies that enhance brand awareness and engagement through events. The ideal candidate will have experience in event marketing, strong organizational skills, and the ability to collaborate across teams to support marketing initiatives

Job Summary

  • The role owns the global events strategy, framework, and infrastructure to drive awareness and demand for Cengage products.
  • Candidates will define global event experience principles ensuring consistent brand representation across all markets while managing budgets and ROI.
  • Cengage values an inclusive workplace culture where diverse perspectives are recognized as essential to company success.

Matching Summary

Match Score: 85

Cengage is seeking a Marketing Manager for Global Events & Field Marketing to develop and execute strategies that enhance brand awareness and engagement through events. The ideal candidate will have experience in event marketing, strong organizational skills, and the ability to collaborate across teams to support marketing initiatives.

Salary

Base: $67,000.00 - $87,100.00 USD; Bonus: 5% Annual Target (discretionary); Benefits: Comprehensive Total Rewards package included

Skills & Requirements

Must-have

  • Event marketing and field marketing concepts
  • Manage multiple workstreams across regions
  • Strong organizational skills for logistics
  • Budget management and ROI tracking models
  • Collaboration with Sales and GTM teams

Nice-to-have

  • Ability to apply judgment within guidelines
  • Experience with SFDC event tracking
  • Cultural commitment to inclusion and diversity
  • Independent judgment on moderate complexity tasks

Key Requirements

  • Bachelor's degree in Marketing, Communications, or Business
  • 2+ years of relevant experience in event or field marketing
  • Working knowledge of event planning and coordination

Work Rights

Not specified

Tailored Resume

Cover Letter