Senior Group Ka Manager

Haleon

Not specified (assumed hybrid)
5+ years douyin e-commerce experience
Mastery of douyin emkt tools
Proven track record with 500 million rmb budget
Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The role emphasizes strategic planning, data analysis, and cross-functional collaboration to enhance brand presence and maximize marketing ROI

Job Summary

  • The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
  • Candidates must demonstrate strong influence and collaboration skills to work effectively with Brand Marketing, Sales Operations, Product, and Supply Chain teams.
  • Haleon offers a unique blend of deep human understanding and trusted science within an agile, performance-focused culture aimed at delivering better everyday health.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The role emphasizes strategic planning, data analysis, and cross-functional collaboration to enhance brand presence and maximize marketing ROI.

Skills & Requirements

Must-have

  • 5+ years Douyin e-commerce experience
  • Mastery of Douyin EMKT tools
  • Proven track record with 500 million RMB budget
  • Data-driven content optimization skills
  • Cross-functional team leadership

Nice-to-have

  • Strong creative planning aesthetic judgment
  • Agile performance-focused culture fit
  • Deep human understanding of consumers
  • Strategic vision with operational details
  • High curiosity and learning agility

Key Requirements

  • Bachelor's degree or above
  • 5+ years in brand social marketing or Douyin business
  • Experience managing 500 million RMB budget preferred

Work Rights

Not specified

Tailored Resume

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