Partner ecosystem or technology marketplace experience
Pipeline and revenue impact through marketing programs
Workday is seeking a Principal, Workday Marketplace Marketing Lead, responsible for developing and executing marketing strategies that enhance the growth and adoption of the Workday Marketplace. The ideal candidate should have over 8 years of experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will work in a fully remote capacity
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
The position blends partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
Workday offers a culture rooted in integrity, empathy, and shared enthusiasm with flexible work arrangements requiring at least 50% time in-office or field.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead, responsible for developing and executing marketing strategies that enhance the growth and adoption of the Workday Marketplace. The ideal candidate should have over 8 years of experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will work in a fully remote capacity.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or technology marketplace experience
Pipeline and revenue impact through marketing programs
Strong analytical skills with sales performance data
Nice-to-have
Experience with cloud ecosystem co-marketing programs
Integrated campaign execution across digital and events
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of experience in B2B SaaS marketing
Proven track record delivering measurable pipeline or revenue impact
Experience working within partner ecosystems or technology marketplaces