You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth
Job Summary
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation.
Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
Matching Summary
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
Skills & Requirements
Must-have
Develop and market product innovations
Cross-country innovation strategy
Consumer insights and brand strategy
Marketing communication plans
Work with design and research agencies
Nice-to-have
Drive regional equity agenda
Digital first mindset
Agility and growth mindset
Key Requirements
5 to 7 years consumer marketing experience
Bachelor's degree in management, business, or marketing