Responsible for the implementation of digital media strategies, focusing on social media campaign execution, audience strategy, and ongoing optimizations
Job Summary
Responsible for the implementation of digital media strategies, focusing on social media campaign execution, audience strategy, and ongoing optimizations.
Monitor campaign pacing, manage delivery and performance against Brand KPIs, and provide weekly performance updates and optimization recommendations.
Collaborate with the media team and agencies to ensure accurate campaign setup, trafficking, and reporting, while staying updated on platform developments and data strategies.
Matching Summary
Responsible for the implementation of digital media strategies, focusing on social media campaign execution, audience strategy, and ongoing optimizations.
Salary
$85,000 – $122,200
Skills & Requirements
Must-have
Social media campaign execution
Audience and inventory strategy
Ongoing campaign optimizations
Brand KPIs and goals
Quantitative and qualitative metrics
Platform updates and capabilities
Nice-to-have
Collaborative and courageous leader
Thought leader for the team
Continuous improvement and evolution
Key Requirements
3-5 years of experience in paid digital media campaigns
Expertise in Meta, TikTok, Snapchat, Pinterest, Reddit
Strong analytics background
Understanding of analytics tools (e.g., Google Analytics)