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Hungryroot is seeking a Senior Director of Performance Marketing to lead their offline and partnership channel strategy in a remote-first work environment. The ideal candidate should have a strong background in performance marketing, data analysis, and the integration of AI tools to drive customer acquisition and marketing efficiency.
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Job Summary
Hungryroot is using AI to build the most consumer-centric food and wellness company by acting as a personal assistant for healthy living.
The role involves owning end-to-end strategy across TV, Direct Mail, Influencer, Affiliate, and Podcast channels while leveraging AI tools for efficiency.
Candidates will receive equity, unlimited vacation, universal paid parental leave, and a monthly credit for healthy groceries.
Matching Summary
Match Score: 75
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Hungryroot is seeking a Senior Director of Performance Marketing to lead their offline and partnership channel strategy in a remote-first work environment. The ideal candidate should have a strong background in performance marketing, data analysis, and the integration of AI tools to drive customer acquisition and marketing efficiency.
**
Salary
Base: $206,000 - $263,000; Bonus: Eligible; Benefits: Equity, Unlimited vacation, Health insurance, 401k match
Skills & Requirements
Must-have
TV CTV Direct Mail strategy
Influencer Affiliate management
Measurement attribution frameworks
AI tool integration for marketing
Budget forecasting and planning
Creative testing and optimization
Nice-to-have
Experience in consumer e-commerce
Passion for healthy living mission
Ambiguity tolerance in growth spaces
Strong negotiation skills
Lean team leadership experience
Key Requirements
8+ years of experience in procurement or vendor management
Proven track record delivering cost savings at scale
Experience partnering with Finance on budgeting and ROI analysis
Prior leadership experience building a procurement function preferred