Senior Programmatic Analyst

Dentsu Aegis Network

Nanjing, China
Programmatic advertising campaign management
Data analysis and insight generation
Performance kpi optimization
Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and practical bidding experience

Job Summary

  • Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and practical bidding experience.
  • Manage the full spectrum of performance advertising campaigns on major platforms like Douyin/ByteDance, Tencent Ads, and Xiaohongshu, from account setup to ongoing optimization.
  • Provide strategic media investment recommendations by analyzing competitor dynamics and industry trends, and present findings to brand stakeholders.

Matching Summary

Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and practical bidding experience.

Skills & Requirements

Must-have

  • Programmatic advertising campaign management
  • Data analysis and insight generation
  • Performance KPI optimization
  • Cross-platform media buying
  • Client strategy consultation

Nice-to-have

  • Fast-paced 4A agency environment
  • Strong sense of responsibility
  • Collaborative team player
  • Proactive problem-solving skills

Key Requirements

  • 4+ years of performance advertising experience
  • 2+ years of Douyin/ByteDance bidding experience
  • Advanced Excel skills (Power Query, Pivot Tables)
  • Proficient English for professional communication
  • Bachelor's degree in relevant field

Work Rights

Not specified

Tailored Resume

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