This role leads the strategic planning, creation, execution, and optimization of national marketing initiatives to increase digital adoption and engagement across multiple brands
Job Summary
This role leads the strategic planning, creation, execution, and optimization of national marketing initiatives to increase digital adoption and engagement across multiple brands.
Employees benefit from flexible work arrangements, a hybrid work model, multiple wellbeing benefits, and a competitive compensation package including salary, bonus, and share plans.
Intact Financial fosters an inclusive workplace valuing diversity and offers accommodations to ensure equal access and participation for people with disabilities.
Matching Summary
This role leads the strategic planning, creation, execution, and optimization of national marketing initiatives to increase digital adoption and engagement across multiple brands.
Salary
Base: 87,200 - 106,600 CAD annually; Bonus/Equity: 10% annual bonus target with potential up to double; Benefits: Flexible work, wellness programs, share plan, pension options
Skills & Requirements
Must-have
Lifecycle marketing campaign management
Cross-functional team leadership
Direct marketing communications
Project management and coordination
Marketing performance assessment
Microsoft Office proficiency
Nice-to-have
Creative and proactive mindset
Strong analytical skills
Excellent teamwork and leadership
Adaptability to change
Attention to detail
Knowledge of insurance industry
Key Requirements
Bachelor’s degree in Marketing or related field
5-7 years experience in email or lifecycle marketing