Owned Media Lead

H&M

Şişli, Istanbul, Turkey
Not specified; benefits: 25% staff discount; hip i...
On-site
5+ years experience in crm or digital marketing
Strong understanding of email and app channel management
Experience with marketing automation platforms (map)
H&M is seeking an Owned Media Lead to oversee CRM communication and marketing automation across owned channels like email, SMS, and WhatsApp for the Türkiye, Kazakhstan, and Georgia markets. The ideal candidate should have over five years of experience in CRM or digital marketing, particularly within retail, and possess strong analytical and communication skills

Job Summary

  • The role involves planning and optimizing CRM communication across email, push, SMS, and WhatsApp to support commercial goals and membership growth.
  • Employees receive a 25% staff discount on all H&M Group brands along with private medical insurance and meal allowances.
  • This position requires coordinating with global and local teams to ensure consistent omni-channel communication that strengthens customer engagement.

Matching Summary

Match Score: 85

H&M is seeking an Owned Media Lead to oversee CRM communication and marketing automation across owned channels like email, SMS, and WhatsApp for the Türkiye, Kazakhstan, and Georgia markets. The ideal candidate should have over five years of experience in CRM or digital marketing, particularly within retail, and possess strong analytical and communication skills.

Salary

Not specified; Benefits: 25% Staff discount; HIP Incentive Program; Private medical and health insurance; Meal Allowance; Transportation Allowance

Skills & Requirements

Must-have

  • 5+ years experience in CRM or digital marketing
  • Strong understanding of email and app channel management
  • Experience with marketing automation platforms (MAP)
  • Fluency in English written and spoken
  • Ability to work in international stakeholder-rich environment

Nice-to-have

  • Confident communicator and strong stakeholder manager
  • Proactive, curious and solution-oriented mindset
  • Growth mindset with collaborative approach
  • Experience in retail or e-commerce sector
  • Strong analytical skills for data optimization

Key Requirements

  • Degree in Marketing, Communications, Business or related field
  • 5+ years of experience in CRM, owned media or digital marketing
  • Fluency in English required

Work Rights

Not specified

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