Senior Manager, Integrated & Strategic Brand Marketing

Carrier

Base: $117,500.00 - $234,500.00 annually; bonus/eq...
Not specified
National marketing strategy development
Go-to-market execution
Brand positioning and messaging
Carrier is seeking a Senior Manager for Integrated & Strategic Brand Marketing to lead the national marketing strategy for Building Automation solutions. The role emphasizes collaboration with sales and product management to drive brand positioning and commercial growth

Job Summary

  • The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth.
  • This role partners closely with Sales, Product Management, and Field leadership to ensure consistent market messaging, strong specification influence, and effective go‑to‑market execution across regions.
  • Employees are eligible for benefits, including: Health Care Benefits, Retirement Benefits, Time off and Leave, Disability, Life Insurance and Accidental Death and Dismemberment, Tax-Advantaged Accounts, and Tuition Assistance.

Matching Summary

Match Score: 85

Carrier is seeking a Senior Manager for Integrated & Strategic Brand Marketing to lead the national marketing strategy for Building Automation solutions. The role emphasizes collaboration with sales and product management to drive brand positioning and commercial growth.

Salary

Base: $117,500.00 - $234,500.00 annually; Bonus/Equity: short-term cash incentives; Benefits: Health Care, Retirement, Time off, Disability, Life Insurance, Tax-Advantaged Accounts, Tuition Assistance

Skills & Requirements

Must-have

  • National marketing strategy development
  • Go-to-market execution
  • Brand positioning and messaging
  • Demand generation
  • Market education
  • Sales and Product Management collaboration

Nice-to-have

  • Thought leadership content creation
  • Marketing performance metrics and reporting
  • Budget planning and forecasting
  • Cross-functional leadership influence

Key Requirements

  • Bachelor's degree
  • 7+ years of experience in marketing strategy or go-to-market roles
  • 3+ years of experience supporting B2B sales environments
  • 3+ years of experience with campaign management

Work Rights

Not specified

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