Lead the development of annual business plans and multi-year growth strategies for the Sparkling Energy Category, shaping the five-year rolling innovation pipeline and ensuring brand portfolio competitiveness
Job Summary
Lead the development of annual business plans and multi-year growth strategies for the Sparkling Energy Category, shaping the five-year rolling innovation pipeline and ensuring brand portfolio competitiveness.
Champion digital-first marketing, MarTech adoption, AI literacy, and agile workflows to modernize ways of working and enhance marketing effectiveness.
Foster a high-performing culture by providing leadership, coaching, and development to team members and collaborators across the system.
Matching Summary
Lead the development of annual business plans and multi-year growth strategies for the Sparkling Energy Category, shaping the five-year rolling innovation pipeline and ensuring brand portfolio competitiveness.
Skills & Requirements
Must-have
Sparkling Energy Category leadership
Brand strategy and growth agenda
Consumer insights translation
Digital-first marketing champion
Cross-functional team collaboration
Budget management and financial stewardship
Nice-to-have
Culturally rich market experience
Digitally fluent marketing leader
Bold vision and disciplined execution
Purpose-driven brand building
Agile workflows and modern ways of working
Key Requirements
12+ years progressive marketing leadership experience
Bachelor's degree required, MBA preferred
Experience in advanced markets like Japan
Familiarity with Coca-Cola system or similar models
Proven ability to lead change and foster innovation