Evp, Head Of Activation - Carat

Carat

New York, US
Base: $236,000 - $350,000; bonus/equity: eligible ...
Hybrid
Cross-channel performance integration
Ai-powered innovation
Modern media execution
This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation

Job Summary

  • This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.
  • Key responsibilities include defining and advancing cross-channel Activation craft standards, driving capability evolution through AI-enabled workflows, and cultivating a high-performing Activation community.
  • Benefits available include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick leave, and parental leave.

Matching Summary

This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.

Salary

Base: $236,000 - $350,000; Bonus/Equity: Eligible for discretionary incentive compensation; Benefits: Medical, vision, dental, life, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Cross-channel performance integration
  • AI-powered innovation
  • Modern media execution
  • Digital marketing experience
  • US media environment knowledge
  • AdTech execution

Nice-to-have

  • Transformative thinking
  • Operational rigor
  • Elevating craft excellence
  • Building a fluid workforce
  • External presence elevation

Key Requirements

  • 13+ years digital marketing experience
  • 7+ years people management experience
  • 5+ years professional services experience
  • Proven retail media conversion track record
  • Experience building complex business processes

Work Rights

Not specified

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