Develop and execute O2O channel growth strategies for assigned categories, including budget allocation and operational details
Job Summary
Develop and execute O2O channel growth strategies for assigned categories, including budget allocation and operational details.
Drive content creativity and production based on consumer insights, scenario exploration, and medical endorsement to build consumer assets and data banks.
Build a competitive and professional cross-functional team with multi-functional capabilities to lead brands to become competitive leaders in the instant retail industry.
Matching Summary
Develop and execute O2O channel growth strategies for assigned categories, including budget allocation and operational details.
Skills & Requirements
Must-have
O2O channel strategy
digital marketing strategy
consumer insights and data
platform partnership management
team building and leadership
Nice-to-have
human understanding and trusted science
agile, performance-focused culture
win as one strategy
better everyday health with humanity
Key Requirements
8+ years of experience in pharmaceutical retail or new pharmaceutical retail