Senior Content Analyst

Telstra

Flexible (specific details not provided)
Content performance analytics
Kpi tracking
Dashboard navigation and data visualisation
Telstra is seeking a Senior Content Analyst to enhance their content strategy by analyzing content performance across various digital channels. The ideal candidate will leverage data insights to inform content activation and drive continuous improvement while collaborating with cross-functional teams

Job Summary

  • The Senior Content Analyst is the insight engine behind Telstra’s content strategy, tracking and reporting on content consumption across digital channels to inform strategy.
  • Key responsibilities include monitoring and reporting on content consumption, analysing trends, collaborating with other analysts, and feeding actionable insights to Content Specialists.
  • Telstra offers performance-related pay, access to learning programs, global opportunities, purchased annual leave, an additional Telstra day off, and a discount on products and services.

Matching Summary

Match Score: 85

Telstra is seeking a Senior Content Analyst to enhance their content strategy by analyzing content performance across various digital channels. The ideal candidate will leverage data insights to inform content activation and drive continuous improvement while collaborating with cross-functional teams.

Skills & Requirements

Must-have

  • Content performance analytics
  • KPI tracking
  • Dashboard navigation and data visualisation
  • Insight synthesis and stakeholder communication
  • Data governance and compliance

Nice-to-have

  • Strategic thinking for content evolution
  • Collaborating with different people
  • Delivering amazing customer experiences
  • Familiarity with A/B testing

Key Requirements

  • Content performance analytics and reporting
  • KPI tracking (engagement, reach, consumption, conversion)
  • Dashboard navigation and data visualisation (Power BI, Tableau, Adobe Analytics)
  • Collaboration with content and trading teams
  • Insight synthesis and stakeholder communication
  • Data governance and compliance
  • Editorial calendar contribution based on performance trends
  • Continuous improvement of reporting processes
  • Familiarity with A/B testing and optimisation frameworks
  • Strategic thinking for content evolution

Work Rights

Not specified

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