Absa Group is seeking a Senior Manager for Martech Automation in Business Banking to lead the design and execution of automated, data-driven customer lifecycle strategies. The role involves leveraging marketing automation to enhance customer acquisition, engagement, and retention while aligning various teams to achieve measurable business outcomes
Job Summary
The Senior Manager: MarTech Automation is accountable for designing and executing automated, data-driven customer lifecycle strategies that strengthen acquisition, engagement, and retention across the customer lifecycle.
The role integrates data-driven insights, marketing automation, CRM capabilities, and content planning to deliver personalised, automated, and impactful messaging across channels.
The role supports the development of a scalable, compliant, and data-driven MarTech ecosystem that enables personalised client engagement, measurable marketing performance, and alignment with commercial growth objectives.
Matching Summary
Match Score: 85
Absa Group is seeking a Senior Manager for Martech Automation in Business Banking to lead the design and execution of automated, data-driven customer lifecycle strategies. The role involves leveraging marketing automation to enhance customer acquisition, engagement, and retention while aligning various teams to achieve measurable business outcomes.