Marketing Director, China

On Shop

Shanghai, China
On-site
Brand and product campaign leadership
Data-driven marketing decision making
Large team management
Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution

Job Summary

  • Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution.
  • On offers an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate, combining a supportive, team-oriented atmosphere with access to personal self-care for physical and mental well-being.
  • The role requires leading, inspiring, and developing a large, high-performing marketing team while acting as a bridge between global and local teams to deliver integrated business outcomes.

Matching Summary

Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution.

Skills & Requirements

Must-have

  • Brand and product campaign leadership
  • Data-driven marketing decision making
  • Large team management
  • Global and local market strategy
  • Cross-functional collaboration
  • Marketing budget management

Nice-to-have

  • Strong strategic thinking
  • Hands-on execution capability
  • Experience with digital and experiential marketing
  • Stakeholder management with senior executives
  • Operating in global organizations
  • Cultural adaptability

Key Requirements

  • Over 20 years marketing experience
  • Proven track record in sportswear or FMCG
  • Experience managing teams over 30
  • Strong leadership and communication skills
  • Experience with large-scale multi-channel campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter