Engagement Marketing Manager - Banking & Loyalty

Block (Afterpay)

Bay Area, CA, United States
Not specified; market-based approach based on loca...
On-site
5+ years lifecycle or growth marketing experience
Experience designing multi-quarter strategic programs
Proficiency with sql and data visualization tools
This role focuses on designing and owning multi-quarter programs that deepen customer engagement across Cash App's ecosystem of products

Job Summary

  • This role focuses on designing and owning multi-quarter programs that deepen customer engagement across Cash App's ecosystem of products.
  • The successful candidate will drive the marketing strategy for accelerating banking adoption through personalized incentives and benefit messaging.
  • Candidates must possess strong analytical rigor to size opportunities, build impact models, and run rigorous experimentation without reliance on dedicated partners.

Matching Summary

This role focuses on designing and owning multi-quarter programs that deepen customer engagement across Cash App's ecosystem of products.

Salary

Not specified; market-based approach based on location zone and skills

Skills & Requirements

Must-have

  • 5+ years lifecycle or growth marketing experience
  • Experience designing multi-quarter strategic programs
  • Proficiency with SQL and data visualization tools
  • Hands-on CRM or marketing automation platform experience
  • Strong analytical self-sufficiency for opportunity sizing

Nice-to-have

  • Experience driving growth in banking or card products
  • Background in loyalty, rewards, or customer programs at scale
  • Fluency with AI tools for strategy and automation
  • Familiarity with regulated financial services environments
  • Experience with benefit or threshold-based engagement systems

Key Requirements

  • 5+ years of experience in lifecycle, CRM, or growth marketing
  • Proficiency with SQL and platforms like Tableau or Looker
  • Experience with Braze, Iterable, or Salesforce Marketing Cloud
  • Proven track record of end-to-end program strategy execution
  • Ability to work with AI decisioning and automation stacks

Work Rights

Not specified

Tailored Resume

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